Website Audit

If your website isn’t performing as well as it should, a website audit can identify what’s holding it back and show you exactly what to improve.

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Not Sure What’s Wrong With Your Website?

Many businesses know their website could be better, but don’t know where to start.

A website audit looks at how your site works, how it looks, and how easy it is for visitors to use, helping identify what’s working, what isn’t, and what might be holding it back.

It also helps ensure your site is set up properly for search engine optimisation and long-term performance.

Understand what’s working and what isn’t

Identify what’s holding your site back

Get clear next steps to improve performance

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Common Website Problems

  • Slow loading speeds
  • Poor mobile experience
  • Confusing navigation
  • Weak or unclear messaging
  • SEO not set up properly
  • Pages not converting visitors into enquiries

What Is a Website Audit?

A website audit is a review of your existing site to see how well it performs and where it could be improved.

I look at design, usability, structure, and technical setup to identify anything affecting how your website looks, works, or appears in search results.

The goal is not to overcomplicate things. It is to give you clear, practical advice you can actually use.

Simple feedback that helps you move forward.

What’s Included

Design & usability review

Mobile responsiveness

SEO setup check

Performance & speed

Structure & content

When a Website Audit Can Help

A website audit is often the first step in improving your website’s performance, visibility, and ability to generate enquiries.

You might need an audit if:

Outdated Website

Not Getting Enquiries

Hard To Update

SEO Uncertainty

An audit helps you see what’s working, what isn’t, and what to do next.

What the Website Audit Covers

Every website audit reviews the key areas that affect how your site performs in search results and how users experience it.

Design & UX

  • Layout
  • Navigation
  • User experience

Performance

  • Speed
  • Mobile
  • Technical setup

SEO Foundations

  • Structure
  • Indexing
  • Content

Conversion

  • Calls to action
  • Forms
  • Journey

The focus is on what matters to real visitors, not just technical scores.

What You Get From a Website Audit

Every audit is tailored to your website, focusing on the issues that are having the biggest effect on how it performs.

Clear feedback on your website

Practical suggestions for improvement

Advice in plain English

Flexible next steps

After the audit, you will have a clear understanding of how your website is performing and what could be improved.

Everything is explained in plain language, so you can see what is working, what is not, and which changes would make the biggest difference.

You can act on the advice yourself, pass it to your current developer, or ask me to carry out the improvements, whichever suits you best.

The goal is useful guidance, not a complicated report.

Why Choose Toad’s Island for a Website Audit

I take a straightforward, honest approach to reviewing websites.

Instead of focusing on technical jargon, I look at how your site works for real visitors and how it supports your business.

You deal directly with the person reviewing your website, so the advice stays clear, practical, and relevant.

Simple feedback, clear advice, and no pressure.

  • Personal service
  • Built for small businesses
  • Clear, honest advice
  • Practical, prioritised recommendations
  • No unnecessary complexity
  • Audits that support real results

Audits are designed for small business websites, focusing on practical improvements that make a real difference.

Ready to Improve Your Website?

If your website could be performing better, an audit is the best place to start. I will review your site, explain what is holding it back, and give you clear, practical steps to improve it.

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Helping small businesses build better websites across the UK

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